Master Degree In Marketing Psychology – Psychology abbreviations can be confusing! You may end up looking for the wrong psychology degree or not knowing which psychology program you want to apply to—you’re not sure what the acronym is.
First of all, the reason there are so many titles and associated abbreviations is because the field of psychology is so diverse, and psychology professionals serve different purposes throughout the world. Some psychologists work in hospitals, some work in schools. Some psychologists earn PhDs in psychology (which is short for Doctor of Psychology) and open their private practices to help people navigate life. Some people earn a BS or BA (the abbreviations are Bachelor of Science in Psychology and Bachelor of Arts in Psychology) in psychology and pursue careers as corporate advisors or educators.
Master Degree In Marketing Psychology
We’ve compiled a list of important psychology abbreviations associated with the degree to clear up any confusion you may have while researching how to pursue a psychology degree.
Bachelor’s In Psychology: What You Can Do & Where To Look Next
Completing a bachelor’s degree typically takes four years of full-time enrollment. Generally more science and math related courses are required than a BA in psychology.
Completion of a bachelor’s degree typically requires four years of full-time enrollment and usually requires more liberal arts courses than a BS in psychology.
A graduate-level degree usually takes two to three years to earn (in addition to the years spent earning a bachelor’s degree). Psychology programs may require more science and research courses than an MA. A student does not need to earn a bachelor’s degree in psychology to qualify for a master’s degree in psychology.
A graduate-level degree usually takes two to three years to earn (in addition to the years spent earning a bachelor’s degree). Psychology programs may require more liberal arts and humanities courses than MS. A student does not need to earn a bachelor’s degree in psychology to qualify for a master’s degree in psychology.
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This doctoral level degree is an applied clinical degree and earning it usually involves practical experience and research rather than developing a thesis (which is usually required to earn a doctoral level degree). It usually takes four to seven years to complete (in addition to the years spent earning bachelor’s and master’s degrees).
A doctoral level degree is usually required for research or clinical psychology positions. It usually takes between four and six years to complete (in addition to the years spent earning bachelor’s and master’s degrees).
LCSW – Licensed Clinical Social Worker, meaning the person has passed the exam after earning a master’s degree in social work.
ABPP – Abbreviation for American Board of Professional Psychology (psychologists can also work towards board certification, just like doctors) in the field of psychology, but what happens when the two are combined? Get exactly what your marketing psychologist looks like. Imagine someone breaking down the decision-making process behind why some people choose Pepsi or Coca Cola, and you have a marketing psychologist! Marketing psychology is a relatively new field that focuses primarily on consumer behavior and how it influences the decisions made by marketers.
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Within marketing psychology, there are many different career paths you can follow, including jobs in public relations and human resources—however, the two professions at the heart of this field are marketing psychologists and marketing research analysts.
Let’s delve deeper into the ins and outs of marketing psychology by examining the role, work environment, educational requirements, and salary potential of marketing psychologists and market research analysts.
The primary role of a marketing psychologist is to evaluate the decision-making process that a particular consumer goes through when making a purchase, in order to develop strategies to better reach them. To do this, marketing psychologists consider factors such as age, race, geographic location, gender, and personal preferences that lead people to buy certain products. Some marketing psychologists may be actual advertisers or marketers, while others may focus on research training or consumer advocacy. Ultimately, the goal is to see what is happening with consumers and then come up with a plan to help companies sell their products or services better.
Because there are many companies looking to attract consumers, marketing psychologists have the option to find work in a variety of settings, including as consultants. Some examples of the types of companies that employ marketing psychologists include:
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Because the field of marketing psychology is relatively new, the hard and fast degree requirements to become a marketing psychologist are not as difficult as those for positions such as clinical psychologists. Additionally, marketing psychology degree programs are not universally offered at colleges and universities. However, if you want to pursue this career path, you may want to consider earning a bachelor’s degree in psychology—which can help provide a strong background in the skills necessary to analyze human behavior. If you already have a bachelor’s degree in psychology, it makes sense to pursue a graduate degree such as an MBA (master of business administration) because it will provide you with knowledge in areas such as branding, market research, and customer awareness.
If you want to pursue a higher level position and show that you have more skills, you may want to pursue a Doctor of Psychology (PsyD) degree. This type of degree is very intensive and usually involves practical clinical experience and passing an exam. If you are more interested in marketing subjects, you can pursue a PhD in Marketing to enhance your knowledge in other areas such as research methodology and economics.
Market research analysts study market conditions and examine the sales potential of products or services. The goal is to help companies understand what people want, what they buy, and how much they are willing to pay. Although they are in the same field as marketing psychologists, market research analysts’ primary focus is collecting and interpreting consumer information and sales data, rather than specifically researching the psychology behind purchasing decisions.
For example, on a typical day, a market research analyst may perform tasks such as using statistical software to analyze data; Monitor and forecast sales trends; and evaluate the effectiveness of surveys, questionnaires or opinion polls. After collecting data, they help determine a company’s position in the market (and offer marketing strategies) by analyzing competitors and the company’s own pricing, sales, and marketing practices.
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Because most industries use market research in some capacity—such as marketing psychologists—market research analysts can be employed in a variety of fields. They can also choose to become self-employed or work as consultants. According to the Bureau of Labor Statistics (BLS), in 2012, the industry employed the most market research analysts
According to the BLS, market research analysts usually need to earn a bachelor’s degree in market research or a related field such as statistics, mathematics, or computer science. In some cases, market research analysts may have a background in business administration, social sciences, or communications. While there is a definite focus on psychology and marketing courses to become a marketing psychologist, market research analysts typically focus more on marketing as well as statistics, research methods, economics, and sociology.
If you want to pursue a senior or leadership position, potential employers may require your bachelor’s degree in addition to a master’s degree in marketing research, statistics and marketing, or an MBA. Whatever degree you choose, an internship or work experience in marketing, business, or sales is a great way to develop your skills in writing reports and collecting and analyzing data.
Potential salaries for jobs in marketing psychology depend on location and employer. Although the government does not currently provide salary information and job estimates specifically for marketing psychologists, industrial-organizational psychologists—a related profession—earned a median annual salary of $80,330 in 2012 and job growth is expected to be 22% or more by 2022.
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The median annual salary for market research analysts in 2012 was $60,300 and projected job growth of 32% or more through 2022.
So, although the salary potential is higher for industrial-organizational marketing psychologists (a similar career to marketing psychologists), market research analyst job growth projections are 10% higher.
Although there is currently no specific certification for marketing psychology, the American Board of Professional Psychology offers several other levels of certification depending on your educational background and experience. According to the BLS, market research analyst certification is not mandatory, but it can help demonstrate your professional skills. If interested, you can apply for Professional Researcher Certification (PRC) from the Marketing Research Association. Candidates are qualified based on knowledge and experience; Must pass exam; Become a member of a professional body; And at least three years of work in marketing research.
[i] bls.gov/ooh/life-physical-and-social-science/psychologists.htm#tab-4 | [ii] bls.gov/ooh/business-and-financial/market-research-analysts.htm#tab-3 | [iii] bls.gov/ooh/business-and-financial/market-research-analysts.htm#tab-4 | [iv] onetonline.org/link/summary/19-3032.00 | [v] bls.gov/ooh/business-and-financial/market-research-analysts.htm#tab-1 | [vi] marketingresearch.org/certification | Additional sources: bls.gov/ooh/business-and-financial/market-research-analysts.htm#tab-4 | Education-portal.com/articles/Careers_in_Marketing_Psychology_Options_and_Requirements.html | psychologyschoolguide.net/career-guides/becoming-a-marketing-psychologist/